The concepts behind Griotta
Griotta is built on a small set of ideas about impulse decisions, the moments when a purchase happens before you have thought it through. They are Griotta's own concepts. Where research bears on one of them, its page says what the research shows and what it does not.
The Pre-Commit Window is the gap between deciding and doing, where an impulse can still be interrupted. Velocity Bias is the pattern of treating speed as a sign of quality, which is why a fast decision can feel better than a slow one. The Friction Dividend is the idea that a small, well-timed delay may matter more than its size. The Pause Layer is how Griotta puts these ideas into practice, and spending interception is the wider category they belong to.
The Pre-Commit Window
The gap between deciding and doing, where an impulse can still be interrupted.
Velocity Bias
Why a fast decision can feel better than a slow one, even when the slower choice is the wiser one.
The Friction Dividend
The idea that a small delay at the moment of decision may matter more than its size.
Where these ideas live in Griotta
The Pause Layer is the product form of them. It places a short, user-chosen pause in front of the apps where you tend to overspend, so an impulse has a moment to pass before it becomes a purchase. You choose the apps, and Griotta never sees your cart, your purchases, or any transaction.
To see the wider idea these concepts belong to, read what spending interception means, or learn more about Griotta.
A small pause, in the right place.
The ideas above, built into Griotta.
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